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Franchise Companies Falling Behind with Soc Med?

Colin Pearce - Monday, July 18, 2011
Facebook and Twitter are just the beginning in Social Media but I am surprised at how many franchise companies have no conscientious presence. By conscientious I mean having a genuine section in their marketing plan dedicated to their social media – use of Linked In, You Tube, Blogs and more. It can't be adopted as one of the whims of someone in the administration department. It has to be a serious management decision to add Soc Med to the budget (even though the resources are free, the time and effort are not) and the plan.

1 in 13 people have a Facebook account.

48% of 18 - 34 year olds check Facebook before they get out of bed.

You Tube is the third biggest search engine in the world.

So why would anyone with a message, a product or a desire to be influential, not want to use it?


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