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Introduction A good introduction, well delivered, accomplishes four things.1. It makes YOU look good. The audience recognises that you did your homework and that you are somehow 'connected' with the speaker. This helps build the bridge between Colin as guest speaker and the group. 2. It positions Colin in the audience's mind and makes it easier for him to get on with the program. This means you get more of your money's worth. 3. It makes the audience ready to accept Colin straight off. You can see them unfolding their arms of resistance and relaxing into the atmosphere. 4. It makes the organisation [or the executives or owners] look good. It is clear from the introduction that the organisation has made a considered decision to bring someone to the meeting who 'knows'. These introductions follow the reliable formula: T.I.P. Topic, Importance, Person. When all else fails... Character Works! You are Ten Times Better Than you Think Make More Money From Every Sale Five Star Service on a One Star Budget |
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