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Book Introduction

The seeds for this book were planted over breakfast with a tired entrepreneur named Pete.

I was trying to explain the concepts that would help him go to the next level in his business and his life.
I said, 'Picture yourself as a younger man setting out to achieve greatness - somewhat like the main character in many traditional hero tales. See yourself catching the moon or gathering the rain clouds or stealing fire from the sun! It starts out well. You return triumphantly but then the obligations that come with your achievement overpower you.' He was nodding despairingly. 'You have to change the way you think,' I said. 'The hero figure is no longer an appropriate model for you.'

He breathed deeply and sighed his agreement.

I came home and told Christine I had stumbled on a good model for my New Entrepreneur Coaching Program ™

Later my friends, the Leach family from Papua New Guinea, helped me flesh out the authenticity of the analogy.

It has become the perfect vehicle upon which to base my mentoring program and I have told the story many times. Now in book form it captures the main elements of what will make an entrepreneur's life simpler, more effective and happier.

Entrepreneurs don't have to be overburdened, get sick, break up their families or die before their time. They can have more time off than other people, they can suffer from LESS stress and they can increase their income honestly.

The tragedy is that until recently no one has shown them how.

As an entrepreneur you are numbered among naturally inspired individuals. You instinctively know how to start a venture, launch an invention, create a market, make a difference and take charge. You are a natural go-getter.

You are also an endangered species because after you get going, your kind is often killed and eaten by the living thing you have created.

I've found over 25 years of working with entrepreneurial business owners you are most likely to be

> achieving far more than most people
> expecting too much of others, your family included
> working long hours
> guilty about your poor quality of life
> worried about competition and the economy
> burdened with too many details and roles
> frequently lonely and misunderstood
> reluctant to trust your employees

That's not the way it has to be and there is a way out of it without selling up and living in a caravan by the beach. In this book you will probably identify with the hero and his exploits, his success and his horrific frustration. Then you will no doubt empathise with him as he is confronted, cajoled and castigated by his old mentor.

Hopefully, you will then team with the hero and finish the story in your own life.

My expectation

I expect this book to whet your appetite for more help. I expect you to realise there is much more to life than you now see. I expect that you will seize the day once more - not as a lonely hero, but as a wiser more prudent 'new' entrepreneur.

Colin Pearce

Speaker, Author and Coach
Founder of The New Entreprenenur Coaching Program™

Legend of the Fire Bringer- Book $25

Legend of the Fire Bringer- Book & CD $65 value for $60 - SAVE $5