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Balancing
the Sale (2006 Edition)
I made the
first version of this sales training program in 1989. Sue Beaumont
of Beaumont Tiles’ 75
stores has been ‘at’ me for about 7 years to ‘fix
it up’ as it needed to reflect some of the technologies of
the 21st Century.
She says, ‘As my Balancing The Sale VHS tapes got
older and a bit out of date I searched high and low for something
to replace it. I looked at videos and packages from everywhere and
found
nothing on the market that came close for its down-to-earth real
every-day style. Our new people, young and old, old hands and fresh
out of school
could all relate to it. I am so glad Colin has reshot it. It’s
a dream’.
Sue’s
business is living proof that the ideas and techniques in Balancing
the Sale actually bear fruit. Your people can be expert
sales people
too using Colin Pearce's sales training package with:
> closing skills that don't put people off
> qualifying techniques that break down the barriers
> objection handling that won’t start fights
> putting benefits in plain talk that anyone can say
> sentences that sell and engage your customers
> questions that get the answers you need without prying or intimidating
WHAT
YOU GET FROM BALANCING THE SALE |Return to top
You
revisit old stuff that the ‘old hands’ tell you they
know already – but this time they’ll really get it and
actually start doing it.
You learn
new stuff galore so that everyone is refreshed and motivated to go
out and hunt down the money.
In the 6
programs you learn:
> 3 of the most common sales styles and a 4th one that actually works.
> 5 reasons why sales people need to ask questions and what questions to ask.
> Why most salespeople just talk gibberish
> How to listen and hear what customers really want
> How to stop wasting time with people who will never buy
> How to cut time spent in sales presentations and chop sales calls in half
> 8 questions you must ask to get all the information you need and to find
the prospect’s hot spots
> 7 ways to speak about the benefits of your products or service in plain
English
> How to understand the nature of objections
> The magic formula for handling objections without tricking the customer
> How to get the order so you can pocket more money.
WHAT
CUSTOMERS SAY ABOUT BALANCING THE SALE |Return to top
"I looked everywhere in the world to find a better sales training program
than Balancing the Sale. I have looked at them all and nothing comes close for
down-to-earth
no nonsense sales skills. I have trained 100s of people with this program
and believe me when I say, 'Stop looking. There is nothing better anywhere.'
It's so good I got Colin to make us a special customised version."
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Sue
Beaumont, Training Director, Beaumont Tiles and Bathroom Ware
“Until I was trained in Balancing the Sale I didn’t know there was
a system I could follow. I thought it was OK to make it up as I went
along.”
- Elsa, Business Development Manager, Centro Property Group (Shopping
Centre Investment Accounts)
“When
PakPoy and Kneebone were at their height in 1990 (Adelaide Casino
and Grand Prix Design Projects) we used the old (unimproved) edition
of Balancing the Sale (on VHS tapes) with our consulting engineers
and
architects and sales went off the chart for the next 6 months.”
-
Wal
Beattie, formerly HR Director PakPoy and Kneebone now CEO, Ask HR
ARE
YOU GETTING ALL THE SALES YOU WANT?
Write to "editor at colinpearce.com" (this
is my SPAM-Spider-proofed way to type it but you'd use the normal protocol)
and tell us how many
sales people you have and we'll get back to you and suggest what to
do next.
Click
here to download the Balancing the Sale Agreement and Order Form (You'll
need Acrobat Reader)
QUOTES
FROM BALANCING THE SALE |Return to top
-> Selling is a balance of Asking and Telling.
-> Don’t sell what it is. Sell what it does for the customer.
-> If you don’t look after your customer, someone else will.
-> Ask another question.
-> In the choice between explaining the features or talking about
the benefits, choose the benefits.
-> Close early and often.
-> Don’t talk so much.
-> Remember these two words: Shut and Up.
-> Listen!
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