
In
this book Colin explains:
> you CAN give five star service
> why you DON'T give five star service
> why you SHOULD give five star service
> HOW
you can give five star service.
Five
Star Service on a One Star Budget is another easy-to-read guide
to good business in 240 pages with 38 short lessons, 80 cartoons, and
22 activities for training or personal use.
In
the Introduction Colin Pearce points out that normally readers might
pay thousands of dollars to have a consultant run them through the exercises
outlined in the book but here they can do it themselves for only $25.
There
are four sections in the book:
Section
I outlines the fact that in spite of your premises being neat and
your stock lines in order, if your team doesn't have the heart for service
you'll produce a sterile and heartless environment. Customer service
is primarily about having the heart for it.
Section
II 13 reasons why you are not being read about on the front
pages of all the major Business magazines and each lesson gives plenty
to think about. You'll get to work on your values, your beliefs, your
USPs, your SCAs and your intentions. You even get a lesson which asks
you to test, whether you are really cut out for retail.
Section
III explains that customer expectations are so much higher today
than they used to be and that any store owner wanting to survive, let
alone compete must understand the wave of change that has come over
customers in recent years.
Section
IV gives more practical do-it-yourself ideas to bring your store
into the arena of modern retailing. You'll be challenged to think through
the principles of skill, power and flexibility; you'll understand the
ladder of loyalty as you might not have seen it before, and you'll take
on board the principles that excellence just isn't good enough any more.