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Customer Service
In this book Colin explains:

> you CAN give five star service
> why you DON'T give five star service
> why you SHOULD give five star service
> HOW you can give five star service.

Five Star Service on a One Star Budget is another easy-to-read guide to good business in 240 pages with 38 short lessons, 80 cartoons, and 22 activities for training or personal use.

In the Introduction Colin Pearce points out that normally readers might pay thousands of dollars to have a consultant run them through the exercises outlined in the book but here they can do it themselves for only $25.

There are four sections in the book:

Section I outlines the fact that in spite of your premises being neat and your stock lines in order, if your team doesn't have the heart for service you'll produce a sterile and heartless environment. Customer service is primarily about having the heart for it.

Section II  13 reasons why you are not being read about on the front pages of all the major Business magazines and each lesson gives plenty to think about. You'll get to work on your values, your beliefs, your USPs, your SCAs and your intentions. You even get a lesson which asks you to test, whether you are really cut out for retail.

Section III explains that customer expectations are so much higher today than they used to be and that any store owner wanting to survive, let alone compete must understand the wave of change that has come over customers in recent years.

Section IV gives more practical do-it-yourself ideas to bring your store into the arena of modern retailing. You'll be challenged to think through the principles of skill, power and flexibility; you'll understand the ladder of loyalty as you might not have seen it before, and you'll take on board the principles that excellence just isn't good enough any more.

Bob Jane,
CEO Bob Jane T-Marts says,

"In the training you've done for us over the years, you've supported everything I've believed about customer service throughout my business life. I built the T-Marts on the principles you endorse in this book: First class service, customer-first thinking, great products, great prices and a money-back guarantee."

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