In two power-packed days of intensive learning, role-play, drill and case study, you'll discover more about your sales career than you thought possible. The Bright Ideas Man, Colin Pearce will teach you the skills of the master salesperson.

Colin's track record of sales success enables him to give you the practical, no-nonsense ideas you need to WIN MORE SALES.

1 - You'll sell when you don't tell.

Admit it. You talk too much. So does every other sales person Colin's ever met. Colin will show you how to quite the Yackety-Yack-Blah-Blah-Blahs, spend less time with each prospect AND sell them more. You'll learn how to aske the questions that safely lead your prospect to the buying decision. Never again will you fear being seen as a 'pushy salesperson'! Your prospects will gladly giv eyou reason after reason why they need to do business with you NOW.

2 - Create a winner's attitude...even first thing on Monday morning!

Ever wondered why some people absolutely thrive on the rigours and challenges of selling? Learn the six not-so-observable characteristics of motivated people and discover that it isn't so hard to be motivated all the time.

3 - How to ensure you don't waste your time.

We've all done it. Wasted valuable time (and sometimes an expensive proposal) on the wrong person. You'll love the eight questions that take you straight to the person with the authority and the money. You'll get serious about connecting the right people with your product every time!

4 - Master the art of benefit-rich, customer-focused selling.

You've heard the old sales adage: "Sell the sizzle and not the steak." But what does that really mean... and how do you do it? Colin will teach you how to make your product absolutely irresistible using his easy-to-remember 7 point formula... P.E.A.R.C.E.S. 'BENEFENGLISH' TM

5 - Be an absolute whizz at handling objections.

Do you know how to tell if an objection is a real one, or if it is just a brush-off? Understanding this simple but all-important sales principle could put thousands of dollars of sales in your till. When you learn the simple S.A.Sh.M.A.C. formula for handling objections and questions your prospects ask, and deal with them effectively so that the sales process can continue to it's profit-making conclusion.

6 - Write...and make sales happen!

After this module, your sales letters, brochures, proposals and other written communciations will do what they are supposed to do... SELL! Ever the "hands-on" practitioner, Colin will help you to actually create a profit-making document right there in the workshop. You will learn a proven step-by-step process to make writing a breeze. Never again will you stare at a blank piece of paper. You'll enjoy writing persuasive, compelling benefit-rich materials that speak on your behalf when you aren't there in person.

7 - Add-on selling. The mystery explained.

When you know what to do and what to say, you will make more money from every sale! Add-on sales skills are what you need to boost your monthly results to an all-time high. Learn why you should do it, why it's hard when you don't know how, and how to turn yourself into an add-on champion!

8 - How to close more sales.

Everyone knows about it, but most salespeople go to water when it comes time to ask for the order. When you know how, closing is as simple as ABC. You will find out how and when to ask for the order - and become fearless in your selling. You'll know how to reassure your customer after the close, without buying the product back. Did you know that closing is sometimes the wrong thing to do? Find out if your product or service fits the category of "never ask a closing question". Closing sales is an art that is understood by few, yet is essential if you are going to come out a winner.

9 - Use your telephone to exceed your budget.

You'll learn how to improve your service image, win more business, make more sales and cause less stress - just by answering the telephone properly. This is one of Colin's specialties ... turning your telephone into a money machine. Every time a customer calls, you'll be able to turn their call into cash. You'll learn six rules for getting sales and appointments when customers call. You'll know what to tell your receptionist to get the sales when you're not even there. You'll even learn a sure-fire method of winning sales and appointments when you're telemarketing.

10 - What really makes your customers tick.

You will get a clear personality profile of yourself and you will understand (perhaps for the first time) what makes you tick. You'll link up with other people who have a similar personality profile to yours and find out how they get on with business. Imagine! You'll know how to 'read' your customers and you'll get sales. It sounds twee to say it, but you will not believe how much fun you'll have making sales in this way.

Bonus Idea for your conference -
Reinforce Colin's powerful message by giving your people his 6 CD pack as a keepsake.