When should you tell a story?

Storytelling works, no matter where or when.

Image: Canva

Storytelling works any timeYou always have a choice whether to bore your audience or bring them with you on your thoughts’ journey. If your thoughts are any good, they will fit into a story.

Do you ever have these niggling feelings?


I feel that people listening to my presentations think I’m colourless – kind of beige.
If I were listening to me, I’d feel I was boring myself.
My people are not feelin’ it. We’ve lost our spark.
I reckon the problem is my leadership team isn’t feelin’ it.
I get the feeling that my market isn’t feelin’ it. We seem to have lost our edge.

What you will hear me say about storytelling


‘If you’re getting a point over, tell stories.
If you’re stimulating change, tell stories.
If you’re presenting to a board, tell stories.
If you’re speaking to an audience, tell stories.
If you’re creating TV commercials, tell stories.
If you’re marketing a product, tell stories.
If you’re advertising something, tell stories.
If you’re branding a company, tell stories.
If you’re recruiting, tell stories.
If you’re bringing up kids, tell stories.’

You should never be stuck for a way to package your message


Here is my definition of a story.

A story is any account,
true or made up,
long or short,
said or sung,
in prose or in verse,
where a crisis occurs and is resolved,
and the intent is to interest another.

Maybe …


Maybe you could get me to help you discover your story.
Maybe you could get me to help you write your story.
Maybe you could get me to help you deliver your story.

I’m here and I don’t bite. Call me. 0403 181 368

Send me this pre-formatted email

Please note: I reserve the right to delete comments that are offensive, off-topic or comprise 'ambush marketing' and/or SPAM.

Leave a Reply

Your email address will not be published. Required fields are marked *