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Storytelling works

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A story about your brain’s love affair

A story about your brain’s love affair

Your brain is in love with storytelling. Like most people who seek mastery, I stay informed about storytelling by reading books and articles. I clipped a brief article from the Harvard Business Review back in 2014 (Oct 28) and I recommend you read it. It was one of...

A story about losing keys and kids

A story about losing keys and kids

How come your brain goes, 'Lock it in Eddie', when it hears a story but it can't remember where you put your car keys? What's the good of it? You'd think that something that gets rave reviews about its amazing capabilities would develop more helpful life skills,...

A story about a very long winded salesman

A story about a very long winded salesman

Picture me having a nice full breakfast at an outdoor Italian restaurant waiting for a mate to rock up in an hour or so. BLISS Enjoying the background music, the morning breeze, browsing through an e-book and slowly becoming aware of someone nearby, talking. Not your...

A story about commercial storytelling

A story about commercial storytelling

Jordan Kelley, Content Director, Brand Storytelling writing for Forbes magazine reported 30th October 2019 that corporations are finally waking to the value of storytelling through Impact Entertainment to express support for social and environmental causes....

A story quiz

A story quiz

People with strategic messages are still trying to get them over without storytelling and wondering why they get such a poor response from their listeners. These groups should all be telling stories; Speakers. Teachers, Preachers, Advertising, Marketers, Board Chairs,...

A story about self belief and our stories

A story about self belief and our stories

I had two older brothers whom I adored and idolised. I've still got them. One has lost his wonderful singing voice and the other has lost his mind. Please don't tell him about his mind though. He thinks he's me and that would be his worst nightmare. They are nine and...

A story about street kids and my clothes

A story about street kids and my clothes

I was in the foyer of the elite Hilton International Hotel waiting for a sales dinner to start. I had been a TV producer and writer for six years and when the show closed I couldn’t think of anything better to do than sell books door to door. The parent company was...

A story. What’s yours?

A story. What’s yours?

It's an odd question asked in a different manner according to circumstances: 'What's your story?' A tease A mate saw his wife's T-shirt wedged between the trailer and the fence as we pulled into his driveway. 'This'll be good', he said to me. Inside he asked his...